TARGETS

Drive to store

TARGET

Broad

LOCATIONS

Nationwide

PROJECT

Based on location, the creation of repeatable moods: stands in the shopping center galleries in the event of the presence of the store inside the Mall, impactful street marketing in the case of historic centers. In each event, hostesses & stewards are expected to attend for the engagement and presentation of the new initiative to the public of interest.

TARGETS

To create opportunities to try out and purchase Macrom's new product.

TARGET

End user

LOCATIONS

Nationwide

PROJECT

Design, production, delivery and set-up of display solutions with subsequent in-store planning for the presentation to the general public of the entire new line of Macrom, a leading brand in quality car audio.

TARGETS

Sales network incentive and loyalty management.

TARGET

Promoters

LOCATIONS

Nationwide

PROJECT

Creation of an incentive mechanism and related mood, appropriately chosen from the all communication elements, entirely web based: landing page, portal, newsletter. The prizes were also selected electronically to continue with the existing paperless strategy.

TARGETS

To get the target to undergo a specialist medical check-up in the van on-siteat the event.

TARGET

Men

LOCATIONS

EICMA, Fiera Milano

PROJECT

Presence of a van with medical personnel for a specialist check-up aimed to prevent possible conditions and disease, exclusively for men, in areas with high footfall at EICMA. How to promote the project? Team of hostesses & stewards, equipped with moustaches and picture frames, have got target visitors to take a selfie to be published on IG and attempted to direct them to the van for a routine check-up.

TARGETS

To present the collections of various brands: Polaroid, Moschino, Dior, Fendi, Carrera, etc. To strengthen the brand at La Rinascente department stores.

TARGET

Broad

LOCATIONS

La Rinascente

PROJECT

In-store presentation of all the collections with the help of visuals dedicated to various brands.

TARGETS

To demonstrate the effectiveness of Arexons products.

TARGET

Professionals and DIY lovers.

LOCATIONS

Hardware stores and DIY stores.

PROJECT

Svitol celebrates 80 years. Organisation of dedicated days with celebratory stands designed to demonstrate to customers the effectiveness of the products.

TARGETS

To maximise brand awareness by establishing opportunity to get in contact with the target audience (children) and ignite end buyers' interest towards Flik Flak products.

TARGET

Families with children aged <10 years.

LOCATIONS

Selection of swatch dealers nationwide.

PROJECT

Implementation of entertainment events, involving children (fun activities, magic shows, story telling on the subject of time, face painting) in areas close to the actual dealers.

TARGETS

Promotion of the entire product range.

TARGET

Broad

LOCATIONS

Large-scale retail trade and Large-scale specialised  retailing.

PROJECT

Extended field marketing activity carried out with highly specialised personnel both for setting up corners, in-store promotion activities and special off-channel events.

TARGETS

To supervise the arrival areas of the individual stages of the tour to top off brand visibility.

TARGET

Broad

LOCATIONS

Nationwide

PROJECT

Festina has decided to be a sponsor of the Giro d'Italia and wanted a team of hostesses who could better interact with the audience present at each stage finish.

TARGETS

To increase the brand awareness of the Association, get new volunteers, and raise funds.

TARGET

Broad

LOCATIONS

Selection of Shopping Centres

PROJECT

Structuring of an action aimed at achieving the objectives set by creating stands and setting them up in the best areas of the chosen Shopping Centres. Everything took place under the patronage of AIDO.

TARGETS

To accompany the existing a2a customer through the delicate transition from a protected market to a free market, in addition to making further inroads into competitors' market shares.

TARGET

Residential, broad.

LOCATIONS

Milan and Brescia.

PROJECT

Creation of a new sales channel (a2c): field & sales consultant groups oversee the territory assigned to them locally to engage, present solutions of interest and acquire new customers.
Temporary stores and related openings, container shops, and stands help teams enter the local area: presence in supermarkets, sports centres, neighbourhood festivals, shopping centres, and local markets are the theatres of their daily activity.

TARGETS

To present the new Coop offer to members and non-members at a selection of Points of Sale in the Coop 3.0 chain.

TARGET

Residential

LOCATIONS

Triveneto, Emilia-Romagna, Lazio, Puglia, Marche, Abruzzo.

PROJECT

To introduce to the customers the new Coop branded offer for utilities through the product presentation by specialised teams whose objective was to collect personal data for subsequent business contacts and a permanent sales network to conclude the contracts in the spaces set up in the Points of Sale presenting the most potential.

TARGETS

To expand the network and point of reference in the local market: raising awareness of the direct and indirect target on the importance of a hearing test and to meet potential patients in the short and medium term.

TARGET

Mood dedicated to engagement and field marketing in stores; opening formula for the new hearing centres.

LOCATIONS

Milan, Como, Rho, Genoa, Chiavari, Rovigo, Spinea, Lucca, Pistoia, Castelnuovo di Garfagnana, Montecatini Terme.

PROJECT

The openings follow a precise pattern:

TARGETS

To affiliate new businesses within the Uollet coalition.

TARGET

Ho.Re.Ca.

LOCATIONS

Greater Milan

PROJECT

Uollet is a start-up company that is the first in Italy to bring a system of customer loyalty to high-frequency businesses. To increase the commercial pressure that can be exercised in the Milan area through sales promoter activities preparatory to the finalisation of the sales force.

TARGETS

Promote and strengthen the brand awareness at local level, making the new UF Health center the reference point for the local target and, furthermore, expand the customer database.

TARGET

Selected, aged between 35 and 55 and also having a medium-high socio-economic level.

LOCATIONS

Crema

PROJECT

A new Urban Fitness Health center was created in Crema, and Settimo Piano was responsible for planning strategic on-field activities, developing a tailor-made project to support the new reality in the city. Specifically, the field marketing activities were carried out in two areas and in two distinct moments: the week of the Opening party (2-7 December 2019) inside the shopping center in Crema and the Post Opening Party (15-18 January 2020) in the pedestrian area of ??the city and in local moments (the street market).
In action, a team of promoters who, well identified, at first, hired local users to invite them to the event and raise their awareness of the EMS method, collected contacts and scheduled free trials following a pre-established schedule, provided by the UF center of Crema, according to the opening hours of the center. This was possible thanks to the use of some useful tools for the emotional involvement for Lead's activity, including flyers as an invitation to carry out a first physical test and personalized water bottles to anyone who had fixed an appointment, and also having a dual purpose: drive to store and organic disclosure of the brand.
In a second moment, however, near the UF center, the resources carried out field marketing activities, such as the one previously carried out, involving new potential customers also through social activities, using a framework as an engagement tool. The publication of your shot on your personal profile, with the use of a particular hashtag, gave you the opportunity to collect a bottle at the center and have favorable conditions.
All this aroused the attention of passersby, who responded positively to the proposed initiatives.

TARGETS

Presentation of Nokia's new products for the consumer market.

TARGET

Broad

LOCATIONS

Nationwide

PROJECT

Succeeding in supporting selected and appropriately trained promoters (with particularly structured training) for sales staff during the peak week.

TARGETS

• To set up a window display in a way in line with the mood on an international scale

• Centralised coordination at a strategic, operational and administrative level: flow of activities coordinated by a European Project Manager (Settimo Piano);

• Field activities carried out by local teams.

TARGET

Sports Shops

LOCATIONS

EU

PROJECT

Based on selected stores across Europe, management of the logistics phases and dedicated set ups by visual merchandisers with appropriate skills.

TARGETS

To verify the public's opinion of this new product and to better understand the price positioning.

TARGET

Anyone who knows they always lose their keys.

LOCATIONS

A selection of Malls across Italy, with a focus on Lombardy and Rome.

PROJECT

Studying, creating stands for the identification of areas; recruitment, selection and training of teams of youngsters who, with Android & iOS smartphones, can present the app and product, customise the reporting suite to provide data in real time, coordinate all phases, including logistics and the set up/taking down of the islands.

TARGETS

To present Edison's offer for the population hit by the earthquake.

TARGET

Residential end user

LOCATIONS

Amatrice

PROJECT

Edison wanted to help out in the aid collection for the people affected by the earthquake by offering them a particularly advantageous contract. A team of sales promoters went to the site to present the offer to locals, created in synergy with the local council, and the eventual signing up to the project.

TARGETS

Acquire new utilities customers

TARGET

B2B and B2C market (small business)

LOCATIONS

Shopping centers

PROJECT

TARGETS

To increase commercial presence.

TARGET

End user

LOCATIONS

Emilia-Romagna, Marche, Liguria.

PROJECT

Creation of a stand that can be set up strategically in the shopping centres that best meet Eolo's target needs.
The suitably equipped stand is managed by a sales team whose goal is to get people to sign up to the Eolo offer and maintain the relationship with customers on an ongoing basis, by becoming an Eolo flagship store.

TARGETS

To improve visibility.

TARGET

Large-scale retail trade

LOCATIONS

Nationwide

PROJECT

Epipoli brand kiosk set-up and filling according to the Company's instructions for excellent visibility and a constantly updated offer.

TARGETS

To collect subscriptions

TARGET

SMEs

LOCATIONS

Piedmont and Lombardy.

PROJECT

On the basis of the Eurogroup CB, creation of a profiling campaign and subsequent appointment for a network of specially selected and trained promoters. The project also includes field marketing activity useful for the widespread activity of micromarketing in the selected areas.

TARGETS

To become a reference point for all interested parties.

TARGET

End user

LOCATIONS

Milan

PROJECT

Creation of a network of flagship stores in a worldwide shop-in-shop logic. The store management is directed by a team of enthusiastic deejays in order to transfer, in the best possible way, their passion and sound quality through the use of Beats brand headphones.

TARGETS

After an initial phase of analysis on field, ad hoc training plan was developed aimed at improving commercial performance and optimizing internal protocols and processes.

TARGET

Internal staff

LOCATIONS

The whole Blanc's network

PROJECT

From March 2019 the new training project "We grow together" has started. This is an intervention plan designed specifically for customer needs and to fill gaps in communication flows and protocols, as well as in commercial and human resources.

TARGETS

To be present in large-scale retail trade

TARGET

Store Team

LOCATIONS

Nationwide

PROJECT

Creation of a team of brand ambassadors that could represent Garmin in the individual segments of the large-scale retail trade channel for merchandising, visual merchandising and training activities.
The collection of all the data went to feed the business intelligence platform which was also for the business assessment conducted by Garmin HQ.

TARGETS

To encourage the purchase of Grohe products.

TARGET

Grohe Sales Network, In Bound Sales Network Distributor, Out Bound Sales Network Distributor, Installers.

LOCATIONS

Selection of distributors of thermo-hydraulic material within Italy.

PROJECT

Construction of an integrated engagement and incentive project for the presentation of new items in the Grohe catalogue and the related sale. 1 Senior Account, 2 Field Assistants, > 50 team of hostesses and sales promoters => 500 events organised.

TARGETS

To present the new sunglasses collection.

TARGET

Broad

LOCATIONS

Milan

PROJECT

Presence of high standing and cultural profile staff to better present the new Summer 2018 range to all visitors of Excelsior, the cult store in Milan.

TARGETS

Lead Generation for local dealers.

TARGET

Broad

LOCATIONS

Auchan shopping centres nationwide.

PROJECT

To bring visitors closer to the Renault product, to provide information on the product and on the special offer through specially designed, built and set up stands, an on-site team composed of both hostesses for engagement and more technical promoters for the presentation of the new vehicle, and an app that could directly connect the interested consumer with the most suitable dealer for a test drive and a price.

TARGETS

To encourage citizens of Matera to recycle paper and cardboard, by maximising participation in the initiative.

TARGET

Residential

LOCATIONS

Matera

PROJECT

To establish three different geographical areas of Matera, integrating local council communication through an engagement mechanism with street marketing so that the flashmob planned in the historic centre by ASD dedicated to the show (dance, acting, etc.) is a memorable event. Filming the flashmob and making it go viral on main social media.

TARGETS

To support, on the marketing side, the launch in Italy.

TARGET

Retail, end user.

LOCATIONS

Nationwide

PROJECT

Arranged in different phases, in harmony with the business strategy, the project saw the staging at hundreds of Points of Sale of the various channels related to CrossCall (TIM, building, sport, etc.), the carrying out of events of Sales outlets of the large-scale retail trade organised by promoters with a sporting profile, the creation of a team of brand ambassadors to take care of the relationship with retail in terms of training, marketing and sales.

TARGETS

Support, on the marketing side, the launch of the new TCL PLEX product, the first TCL brand smartphone on the Italian market and, moreover, oversee the GDO channel with ad hoc campaigns.

TARGET

Retail, end user.

LOCATIONS

Nationwide

PROJECT

The Strategic project is structured according to different links in the chain in order to achieve the objectives set, through the supply of all marketing needs on field:
- creation and training of a network of Brand Ambassadors to better take care of the relationship with the GDO from an educational, marketing and commercial point of view, including at TCL to be present in many stores throughout the country and, above all, that in the new product the reflection in the best possible way through the optimization of presence, merchandising and in-store promotions;

TARGETS

To increase sell in and facilitate sell out.

TARGET

The entire value chain at different levels.

LOCATIONS

Nationwide

PROJECT

Strategic project organised according to the different links of the chain useful for achieving the objectives set. Brand Ambassadors for the management of the relationship with the large-scale retail trade and large-scale specialised retailers, a team of promoters for the presentation to end users of the continuous innovations dedicated to them, mystery clients to verify the adequate provision of space at the providers, incentive and loyalty plans, integrated business intelligence between the different activities are all the tools put in place every day.

TARGETS

To promote funraising for Telethon projects.

TARGET

Broad

LOCATIONS

Selection of Unieuro stores in Italy.

PROJECT

"Let's take measures to tackle genetic diseases" is a project in Italy that came from an experience born in France in 1989: involving modern retail and industry in a project to raise awareness and raise funds open to all consumers. Retail has made its spaces available and covered the production costs of all the Point of Sale materials. Industry, based on a selection of products promoted during the activity, has guaranteed a percentage will be given to Telethon, in addition to taking on the cost of the different staff employed at the Points of Sale.

TARGETS

To be present in the large-scale retail trade channel by offering an integrated landline + mobile + entertainment offer.

TARGET

End user

LOCATIONS

Test at 10 Stores with the Mediaworld and Euronics brands in Lombardy. 

PROJECT

Construction of a stable sales network for in bound activities with the entire process outsourced (research, selection, classroom and on-the-job training, coordination and personnel administration). One Project leader, 0.5 back office employees, 1 area manager and 12 field sales assistants make up the dedicated TIM network.

TARGETS

To showcase the new store locally.

TARGET

Consumers

LOCATIONS

Nationwide

PROJECT

Creation of a mood that includes a photo set with models, in line with the image of Triumph, for the shooting dedicated to customers who, invited by the hostess team, will enter the new magical Triumph brand store.

TARGETS

To verify the potential of expanding the number of suppliers in the Ho.Re.Ca. channel.

TARGET

Ho.Re.Ca.

LOCATIONS

Milan

PROJECT

Business intelligence activity linked to the definition by cluster of the Ho.Re.Ca. channel in the Milan area with relative targeted proposal of the various types of wine produced by Decordi. Presentation of the targeted offer by a sales team with suitable standing and know-how.

TARGETS

To make Vitaldent clinics the local go-to for dental care.

TARGET

Broad

LOCATIONS

Nationwide

PROJECT

All the aspects of local marketing are implemented to build a plan of continual visibility of the individual clinics: from the official opening event and back office to poster/billboard planning, and sponsorship of events to the presence in busy places by dedicated teams are just some of the elements that make up the project that is carried out daily for the Spanish retailer.

TARGETS

Presence and sales of value-based solutions for the brand 3.

TARGET

Private end users, SMEs.

LOCATIONS

Nationwide

PROJECT

Acquisition of spaces at the major large-scale specialised retailers and trade retail chains with the installation of a corner made out of durable material useful for the creation of a real shop in shop where it is possible to present the entire range of products and services belonging to the brand 3. The stand, once installed, is managed by a sales promoter who, after a period of training and support, is entrusted with the complete management of the business relationship with local customers.

TARGETS

SIM sale and subscription

TARGET

B2C market

LOCATIONS

Large-scale retail trade

PROJECT

Construction of a stable sales network for inbound activities with the entire outsourced process (research, selection, classroom and on the job training, staff coordination and administration).

TARGETS

To present Gardena solutions for watering lawns and gardens.

TARGET

Men/women who love DIY.

LOCATIONS

Nurseries and garden centres across Italy.

PROJECT

Building a team of promoters who, after taking part a training course, can represent Gardena solutions in a selection of nurseries and garden centres where they can interact with potential customers who may be interested in creating their own irrigation system using the Gardena project.

TARGETS

To study the entire marketing and communication strategy for the presentation of the pilot clinic of a new local dental chain.

TARGET

The whole family.

LOCATIONS

Turin

PROJECT

Naming, Branding and Corporate Identity.
Organisation of the official opening with press and organisation office; digital strategy designing and planning. Engagement and drive-to-store at the target catchment area. 

TARGETS

Introduction of a new business in the local area.

TARGET

Extended, private and professional.

LOCATIONS

Milan

PROJECT

Creation of a street marketing campaign aimed at brand awareness of the new venue using engagement techniques useful to the drive to store during the first period of opening to the public.

TARGETS

Strengthening partnerships thanks to visual merchandising techniques applied to dedicated interior spaces and visibility in the shop window.

TARGET

Specialised Retailers

LOCATIONS

Nationwide

PROJECT

Once the distribution pyramid has been created, the marketing department has decided to dedicate a high-profile visual merchandising service to the top cluster of its distribution. In this way, during every season of the year Lagostina's best customers were visited by a team of professionals who took care of the spaces dedicated to the brand with the materials specially designed in accordance with the season.

TARGETS

To present the new Lyca solution and get people to sign up.

TARGET

Broad

LOCATIONS

Nationwide

PROJECT

On the occasion of the launch of the Lyca product portfolio in Italy, creation of in-store events aimed at presenting the opportunity to all the different customers with the possibility of immediate sign-up to mobile service. Activity aimed at both Italian customers and, above all, the ethnic market, for which multilingual teams have been created based on the various targeted offers arranged by Lyca HQ.